4 min read

What This Does #

Controls how your chatbot requests and manages user consent for cookies and tracking technologies.

When to Use This #

  • You need to comply with GDPR, CCPA, or other privacy laws
  • You use analytics or tracking cookies
  • You want to build user trust through transparency
  • You’re deploying chatbot in regions with strict privacy requirements

Step-by-Step Instructions #

  1. Enable Cookie Consent
    • Navigate to Build → Bot Setup → GDPR
    • Find “Cookies Usage Notification” section
    • Toggle the notification ON
  2. Customize Consent Message
    • Review default message about cookie usage
    • Customize message to match your privacy practices
    • Keep language clear and user-friendly
  3. Configure Privacy Policy Link
    • Add link to your complete privacy policy
    • Customize link text for clarity
    • Ensure policy page is accessible and current
  4. Test Cookie Consent Flow
    • Preview how consent banner appears to users
    • Test both Accept and Decline options
    • Verify compliance with your privacy requirements

Understanding Cookie Types #

Essential Cookies (Always Allowed):

  • Chatbot functionality: Required for basic chat operations
  • Session management: Maintain conversation state
  • Security: Protect against fraud and abuse
  • User preferences: Remember language or accessibility settings

Analytics Cookies (Require Consent):

  • Usage tracking: Monitor how users interact with chatbot
  • Performance monitoring: Track response times and errors
  • Improvement insights: Data for optimizing bot performance
  • Business intelligence: Understanding user behavior patterns

Marketing Cookies (Require Consent):

  • Lead tracking: Connect chat conversations to marketing campaigns
  • Retargeting: Show relevant ads to previous chat users
  • Campaign attribution: Measure marketing effectiveness
  • Personalization: Customize experience based on previous visits

Crafting Effective Consent Messages #

Clear and Transparent Approach:

<aside>

“We use cookies to make our chatbot work properly and to understand how you use it so we can improve your experience. Some cookies are essential for the chat to function, while others help us analyze usage and provide better service.

Essential cookies are automatically used, but we need your permission for analytics and improvement cookies. You can change your mind anytime in your browser settings.

For more details, see our Privacy Policy.”

</aside>

Simple and Direct Approach:

<aside>

“This chatbot uses cookies to work properly and to help us improve our service. Essential cookies are required for functionality, while optional cookies help us understand how to make the experience better.

You can choose which cookies to allow. See our Privacy Policy for more information.”

</aside>

Benefit Focused Approach:

<aside>

“We use cookies to: ✓ Make the chatbot work properly (required) ✓ Remember your preferences (optional) ✓ Improve our service based on usage (optional)

You control which cookies we use. Required cookies ensure the chat works, while optional cookies help us serve you better.”

</aside>

Cookie Banner Design Options #

Granular Control Approach:

  • Accept All button: Allows all cookie types
  • Reject All button: Only essential cookies
  • Customize button: Detailed cookie preferences
  • Learn More link: Full privacy policy access

Simple Choice Approach:

  • Accept button: Allows all cookies
  • Decline button: Essential cookies only
  • Privacy Policy link: Additional information access

Managing User Consent Preferences #

Consent Recording:

  • Consent timestamp: When user made choice
  • Consent scope: Which cookies were accepted
  • Consent method: How consent was given
  • Consent validity: Duration of consent decision

Consent Withdrawal:

  • Easy access: Users can change preferences anytime
  • Clear process: Simple steps to modify or withdraw consent
  • Immediate effect: Changes take effect immediately
  • Confirmation: Users receive confirmation of changes

Legal Compliance Requirements #

GDPR Requirements:

  • Explicit consent: Users must actively choose to accept
  • Informed consent: Clear explanation of cookie purposes
  • Granular consent: Option to accept some but not all cookies
  • Withdrawal rights: Easy way to change or withdraw consent

CCPA Requirements:

  • Disclosure: Clear information about data collection
  • Opt-out rights: Right to refuse sale of personal information
  • Non-discrimination: No penalties for exercising privacy rights
  • Accessibility: Consent mechanisms work for users with disabilities

Technical Implementation #

Cookie Management System:

  • Automatic blocking: Non-essential cookies blocked until consent
  • Preference storage: Remember user consent choices
  • Cross-domain consistency: Consent applies across your websites
  • Regular validation: Ensure consent remains valid over time

Integration with Analytics:

  • Conditional loading: Load analytics only with consent
  • Anonymous alternatives: Provide analytics without personal data
  • Respect preferences: Honor user consent choices consistently
  • Performance monitoring: Track consent rates and user preferences

Best Practices for Cookie Consent #

User Experience Optimization:

  • Non-intrusive design: Don’t block entire interface
  • Clear language: Avoid legal jargon and technical terms
  • Quick decisions: Make it easy to accept or decline
  • Mobile optimization: Ensure consent works well on mobile devices

Trust Building:

  • Transparency: Clearly explain what cookies do
  • Control: Give users meaningful choices
  • Respect decisions: Honor user preferences completely
  • Easy changes: Allow users to modify preferences easily

Common Cookie Consent Mistakes #

Technical Issues:

  • Pre-checked boxes: Consent must be actively given
  • Blocked interfaces: Users should be able to use basic functions without consent
  • Cookie walls: Can’t require consent for basic website access
  • Broken consent withdrawal: Users must be able to easily change minds

Legal Compliance Issues:

  • Vague descriptions: Must clearly explain cookie purposes
  • Bundled consent: Can’t require acceptance of all or nothing
  • Hidden information: Privacy details must be easily accessible
  • Ignored preferences: Must respect user consent choices

Monitoring Cookie Consent #

Consent Analytics:

  • Acceptance rates: Percentage of users accepting different cookie types
  • Decline patterns: Understanding why users reject cookies
  • Geographic variations: Consent rates in different regions
  • Seasonal changes: How consent patterns change over time

Compliance Monitoring:

  • Regular audits: Verify consent system works correctly
  • Legal updates: Stay current with changing privacy laws
  • User feedback: Monitor complaints or questions about cookies
  • Technical testing: Ensure consent system functions properly

Privacy Policy Integration #

Cookie Section Requirements:

  • Types of cookies used: Essential, analytics, marketing, etc.
  • Purpose of each type: Why each cookie category is needed
  • Data collected: What information cookies gather
  • Retention periods: How long cookies are stored
  • Third-party cookies: External services that set cookies
  • User controls: How to manage cookie preferences

Regular Updates:

  • Technology changes: Update when adding new cookie types
  • Legal requirements: Reflect changing privacy laws
  • Business changes: Update when business practices change
  • User feedback: Improve based on user questions or concerns

Tips for Effective Cookie Management #

  • Keep consent messages simple and clear – avoid legal complexity
  • Provide meaningful choices – don’t make all cookies seem essential
  • Make consent withdrawal easy – users should be able to change their minds
  • Regular compliance reviews – ensure system meets current legal requirements
  • Monitor user feedback – address concerns about privacy and cookies
  • Test thoroughly – verify consent system works across all devices and browsers
  • Document decisions – maintain records of consent and privacy practices